Design strength of a country does not depend on seemingly magnificent vanity. The persistence of very simple but meaningful things how many people would like to work for decades even hundreds of years does have value.
As a designer, I am interested in rich handling ways of materials, process and structure in traditional crafts and the presented unique cultural and aesthetic value, and the stories behind products of that era as a result of a certain period of time and a way of life and aesthetic. New Craftsmanship by YANG HOUSE can present the most valuable part of traditional handicraft through design again, the result should conform to present people's life style and aesthetic taste.
Attention to traditional handicraft, is also a reflection in culture and design for the Chinese searching for identity. After going through a fault, recovery process of Chinese design is an internal process from the outside to the inside and from superficial symbols to mature.
Jamy Yang Famous designer, Collector, Founder of YANG DESIGN, Guest professor of Tongji University
Jamy Yang has received master degree of industrial design from Germany with full scholarship of WK Foundation after 7-year study in Zhejiang University and China Academy of Art.
Jamy Yang went to Zhejiang University and China Academy of Art studying design for 7 years, and completed his Industrial Design postgraduate studies in Germany on a full scholarship, going on to design for Siemens at their Munich headquarters. Jamy’s fusion innovation and craftsmanship has brought him international recognition, nearly a hundred design awards including Reddot, iF, G-Mark, IDEA and DFA Silver etc. He has been listed as “Top Influential Chinese Designer” on mainstream media.
He founded YANG DESIGN in 2005, today a leading design consultancy that’s forward-thinking based on local insights in China. In 2013, he founded YANG DESIGN MUSEUM as China’s first private industrial design museum. In 2015, he started to build a lifestyle brand “YANG HOUSE” and contribute in Chinese traditional craftsmanship’s redesign and revival.
With a good combination of German logical aesthetic and Chinese humanistic thinking, Jamy has formed his own design philosophy and become good partner with renowned global brands including Boeing, Audi, BMW, Bosch, Philips, Infiniti, Cocacola etc, projects covering multiple areas from glasses and suitcase to airplane cabin, consumer electronics to transport, tea and wine ware to furniture as well as space. A series of CSR projects working with NOGs like Green Peace, One Foundation, Animals Asia Foundation presents his belief of taking social responsibilities as the role of designer.
“Can design change the society?” It’s the issue he’s thinking through and making efforts in practice.